Alumni, Family and Friends
June 29, 2016
This presentation will discuss considerations for crafting a data-driven content strategy that combines brand storytelling, market demand, and analysis. With examples from SNHU’s website, we will explore the role of content length, frequency, and tone in developing a strategy that is authentic and produces results.
Joshua Dodson, director of SEO, Southern New Hampshire University
Joshua is a Web expert who has worked with numerous colleges and universities to improve their Web presence, better understand their user trends, and increase enrollments. His extensive back-end Web knowledge is equally matched with an understanding of the importance of driving results on the front end—and proving return on investment. His in-depth SEO and analytics experience ties campaigns to results to show true impact.
Before joining SNHU, Joshua worked as a consultant, strategist, web developer, and digital marketing manager at universities including Eastern Kentucky University and Lincoln Memorial University. Since 2011 he has mentored and taught over 300 higher education marketing professionals around the world about the effective use of Web analytics, predictive analytics, and SEO. Joshua has led workshops, given keynote presentations, and presented at industry conferences on advanced Web analytics, SEO, strategic marketing, social media, and predictive analytics among other topics.
Pamme Boutselis '15, content director, Southern New Hampshire University
Pamme Boutselis is a content director, working primarily in brand management, multimedia and online content for Millyard Creative, Southern New Hampshire University’s award-winning, in-house creative agency. She loves hearing and sharing stories, regardless of the medium. A writer for more than 20 years, her work has been featured in print and online via The Huffington Post, daily newspapers, parenting magazines, technology and nonprofit publications, and more.
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